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Dr. Marshall Shepherd Co-Authors New Climate Change Communication Principles

An American Academy of Arts and Sciences (AAAS) communication working group, co-chaired by UGA Atmospheric Sciences Director Marshall Shepherd, has published a white paper and brief on effective climate change communication strategies. These reports are part of the academy’s new Commission on Accelerating Climate Action Initiative, which is currently in the process of being rolled out. 

According to the AAAS, “The Communication Working Group of the Commission on Accelerating Climate Action developed 12 principles for effective climate change communication, ranging from communicating consensus on climate change to framing climate change as an in-group issue. Using examples from across the media landscape, the two publications of this working group highlight needed changes to the ways that climate is discussed broadly.” The goal of the publications are to provide guidance on “combatting misinformation and reaching across divides to engage people in action.”

 

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